The House
A Letter from the Founder
Cedrick McDonald
Creative Director & Founder
Made in Italy
Every House begins with a point of view. Mine began with the belief that luxury should be experienced before it is purchased.
The House of Cedrick McDonald was not founded on product. It was founded on a feeling — the particular feeling of being welcomed into a space where every detail has been considered for you.
Hospitality before commerce. Architecture before decoration. Emotion before transaction.
The principles behind every decision made within the House.
Hospitality before commerce
Every guest who enters the House is welcomed before they are sold to. The experience begins before the transaction.
Architecture before decoration
Structure defines elegance. Every silhouette, every heel, every line is considered for how it behaves in space before how it appears in it.
Emotion before transaction
What a guest feels when she enters the House matters more than what she purchases. The feeling is the product.
The House exists for those who understand that the finest things in life are not purchased — they are encountered.
Cedrick McDonald — Founder